Insights for Businesses

What a website for your business needs: a goal, content, legal requirements, technology, Google and costs. The overview for small businesses, with a checklist.

When the German Accessibility Strengthening Act applies to your website, why most small businesses are exempt and what you should do anyway.

Domain, hosting, email, builder subscription, maintenance: what a website for your business costs every month, with real provider prices (as of October 2026).

When a website you build yourself with AI or a website builder is enough, where it gets tricky and what each option costs, honestly assessed.

Build your business website yourself with AI: a step-by-step guide with prompts, legal requirements, Google basics, and a launch checklist.

What a one-page website can do for freelancers, tradespeople, and small local businesses – and where its limits lie.

Price calculator, appointment booking, online payment, or customer portal: which features pay off for your business, what they cost, and how to decide.

Appointment request form or online booking synced with your calendar? The differences, ready-made tools, costs, and a real-world example – clearly explained.

Website builder, WordPress or custom-built: pros and cons, running costs, and when each solution suits your business.

Why I rebuilt my own website from Angular to Astro: almost no JavaScript, easier upkeep, clearer texts. With real measurements.

Which factors really influence a website's visibility on Google, and why search engine optimisation is far more than using the right keywords.

How to check your website without expert knowledge: Google listing, phone, loading time, Google profile, mandatory pages and barriers. With free tools.

How businesses get found on Google Maps and in local search: the website, the Google Business Profile, reviews and AI search, explained step by step.

Why loading times, indexing, structured data and a clean site structure decide whether search engines can find and understand a website.